How Nordstrom Made Its Brand Synonymous With Customer Service (and How You Can Too)

Ask anyone in the retail industry what the first words are that come to their mind when they think of Nordstrom, and they'll immediately tell you "customer service." Making your brand synonymous with a catch-all phrase that's too often simply thrown around in retail doesn't happen overnight. In fact, its taken the upscale fashion retailer 115 years of complete dedication to creating the finest shopping experience to build such a reputation. There's even an entire book dedicated to distilling...